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Insights from the Field
We don’t just talk strategy — we’ve rolled up our sleeves and tested what works (and what doesn’t). These posts share what we’ve learned along the way

It Was Never Just About the Discount: Shaping Credit Card Spending Behavior Online
Before I founded C4B Strategies, I worked on digital and behavioral programs for larger…

How AI Can Help Your Business (Without Freaking Everyone Out)
AI has been the buzzword for a while now. People say AI for business…

Beyond the Ribbon: Real Lessons from a Corporate Gifting Competitive Analysis
Corporate gifting has evolved. No longer limited to holiday mugs or seasonal giveaways, it’s…
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