C4B Strategies was founded on the belief that small businesses deserve the same strategic clarity and structured thinking that drive success in large organizations — just scaled for their reality.
Backed by over 15 years of cross-industry experience, we offer more than recommendations. We offer frameworks, roadmaps, and direction that help you grow with intention.

What C4B Stands For
C4B is more than just a name. It’s a framework that anchors how we do our work and challenges businesses to think more boldly about growth.
Core
A business can’t grow on shaky ground. We help define your foundation, the core structure that supports every move you make.
Clarity
Clear thinking starts with useful data. We turn numbers into decisions that last.
Connection
Customers trust what they can count on. We help you connect through consistency, relevance, and timing.
Conversion
It’s not just about the sale. Every decision should move people closer to action and we help you track what works.
But frameworks are just the start. What moves businesses forward is the courage to act.
Bold
We encourage businesses to step out of the usual. Whether it’s rethinking the model or redefining success, we help you make bold moves with strategic intent.
About the Founder
C4B Strategies is led by Princess Moleta, a strategic consultant with over 15 years of experience across operations, analytics, eCommerce, finance, and tech. She’s worked with companies like Maersk, Lazada, Citibank, and Vertiv — often building programs from the ground up where none existed before.
She founded C4B to give small businesses access to the same structured thinking and strategic clarity that drive big organizations , minus the red tape. Her approach is calm, direct, and focused on helping businesses move with intention.
While she leads each engagement, C4B Strategies taps into a network of creative, technical, and operational experts as needed, assembling the right mix of support to help clients grow.
View Princess’s profile on LinkedIn.

Insights from the Field
We don’t just talk strategy — we’ve rolled up our sleeves and tested what works (and what doesn’t). These posts share what we’ve learned along the way

It Was Never Just About the Discount: Shaping Credit Card Spending Behavior Online
Before I founded C4B Strategies, I worked on digital and behavioral programs for larger…

How AI Can Help Your Business (Without Freaking Everyone Out)
AI has been the buzzword for a while now. People say AI for business…

Beyond the Ribbon: Real Lessons from a Corporate Gifting Competitive Analysis
Corporate gifting has evolved. No longer limited to holiday mugs or seasonal giveaways, it’s…
Let’s Build Something Smart for Your Business
Whether you’re just starting out or looking to grow, we can help you map the way forward.