It Was Never Just About the Discount: Shaping Credit Card Spending Behavior Online
Before I founded C4B Strategies, I worked on digital and behavioral programs for larger…
Insights from the Field
How AI Can Help Your Business (Without Freaking Everyone Out)
AI has been the buzzword for a while now. People say AI for business…
Beyond the Ribbon: Real Lessons from a Corporate Gifting Competitive Analysis
Corporate gifting has evolved. No longer limited to holiday mugs or seasonal giveaways, it’s…
From Referrals to Results: Rebuilding the Marketing Foundation of a Primary Care Practice
At first glance, a well-established practice like this one doesn’t seem like it needs…
Why Consultants Sound Expensive? (But Can Actually Save You More Than They Costs)
What are consultants anyway? It’s a fair question. Most small business owners aren’t sure…
Corporate vs Small Business – How different are they really?
At first glance, the difference between a corporation and a small business feels massive.…