Customized Business Strategy: Why Templates Fail Small Businesses
Many businesses say they want a strategy. What they often mean is a collection…
Insights from the Field
Why Recruitment Systems Fail Before They Even Start
Why recruitment systems fail is often misunderstood, especially in industries like insurance where hiring…
You Can’t DIY Strategy with ChatGPT
Why AI Helps, But Doesn’t Replace Strategic Thinking People are obsessed with finding the…
What Building an eCommerce Category Taught Me About Growth
What Building an eCommerce Category Taught Me About Growth I entered the eCommerce industry…
“I Hired Someone And I Still Have To Tell Them What To Do.”
Let’s start with something simple. Many small business hiring mistakes look like performance issues,…
What to Consider Before Selling on eCommerce Platforms
There are several claims about when the term e-commerce was first used. One of…
The Branding Starter Kit
When people think of branding, they immediately think it only requires sticking a logo…
It Was Never Just About the Discount: Shaping Credit Card Spending Behavior Online
Before I founded C4B Strategies, I worked on digital and behavioral programs for larger…
How AI Can Help Your Business (Without Freaking Everyone Out)
AI has been the buzzword for a while now. People say AI for business…