The Branding Starter Kit
When people think of branding, they immediately think it only…
Category Communications
It Was Never Just About the Discount: Shaping Credit Card Spending Behavior Online
Before I founded C4B Strategies, I worked on digital and…
Beyond the Ribbon: Corporate Gifting Strategy and Competitive Insights
Corporate gifting has evolved. No longer limited to holiday mugs…
From Referrals to Results: Rebuilding the Marketing Foundation of a Primary Care Practice
At first glance, a well-established practice like this one doesn’t…
Why Consultants Sound Expensive? (But Can Actually Save You More Than They Costs)
What are consultants anyway? It’s a fair question. Most small…