At first glance, a well-established practice like this one doesn’t seem like it needs much help. Operating since 2000 and known for managing chronic care in Lehigh Acres, Florida, the practice had a steady stream of patients, mostly through word of mouth. But in today’s healthcare landscape, surrounded by medical groups with deeper pockets and broader reach, reputation alone isn’t enough to sustain growth.
That’s where we came in, with a fresh perspective and a clear plan.
Since the practice wanted to focus on marketing, we started by developing a comprehensive marketing plan – not just to list tactics, but to define what the practice stood for and how it could position itself moving forward.
We began by clarifying the practice’s mission and values, assessing internal and external strengths, identifying areas of opportunity, and understanding the competitive landscape. It wasn’t about flashy campaigns; it was about setting the groundwork for sustainable growth.
The Challenge?
They had a website, but no one was following up on the leads it captured for two years. Social media accounts existed, but were dormant. No email engagement, no local partnerships, no consistent messaging. And like most small practices, there was no structured marketing framework to build from.
On top of that, regulations like HIPAA and the Florida Patient Brokering Act meant we had to be careful with how we communicated — no blanket promotional tactics here. Add to that limited access to tools and occasional delays from the practice side, and it was clear we needed a flexible but strategic approach.
What We Did
Instead of going big, we went foundational. We developed a plan that focused on visibility, continuity, and long-term sustainability:
Created educational content and actively encouraged patient reviews in WebMD and Google to build trust and transparency
Reframed the brand to highlight the team — not just the doctor — as the go-to for primary and chronic care
Activated their online presence, optimizing the website and setting up SEO and lead response processes
Reintroduced social media and designed newsletters and reminder templates to support patient re-engagement
Refreshed offline assets like signage, print materials, and front desk visuals for a stronger in-practice experience
The Results?
In 5 months with less than a thousand dollars in ad spend:
Our ad campaign performed above industry standards, with a 1.75% CTR and 49.67% engagement rate
Website traffic reversed its decline, growing by an average of 2% month-on-month — with a one-month campaign spiking traffic by 53%
Lead conversion jumped to 47%, where before there was no follow-up process at all
New patient visits grew by 9%, and returning visits increased by 8%
All of this while navigating platform limitations, data privacy laws, and a practice team still adjusting to the idea of strategic marketing.
If you’re a clinic, service business, or solo professional trying to scale sustainably — and you’re not sure where to begin — this is proof that a thoughtful framework can go a long way.
Looking to build your own marketing foundation?
Let’s talk.
