What to Consider Before Selling on eCommerce Platforms
There are several claims about when the term e-commerce was…
Category Marketing
The Branding Starter Kit
When people think of branding, they immediately think it only…
It Was Never Just About the Discount: Shaping Credit Card Spending Behavior Online
Before I founded C4B Strategies, I worked on digital and…
Beyond the Ribbon: Corporate Gifting Strategy and Competitive Insights
Corporate gifting has evolved. No longer limited to holiday mugs…
From Referrals to Results: Rebuilding the Marketing Foundation of a Primary Care Practice
At first glance, a well-established practice like this one doesn’t…